Marketing & Advertising immerses students into business and marketing projects that are designed to plan, price, promote & place goods and services for current and potential customers.

 

In this pathway, students will:

• Learn about business and how to market products

• Learn how to plan, price, promote, & place goods and services

• Learn marketing concepts, strategies, brand development, and advertising.

• Learn graphic design to create logos, business cards, advertisements, etc.

 

Course Sequence

Year 1: Media, Marketing, & Publications

Year 2:  Introduction to Marketing, Advertising, & Graphic Design

Year 3: Entrepreneurship

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COURSE INFO

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  Year 1: Intro to Marketing & Graphic Design  

 

EXPERIENCES

• Guest Speakers from industry professionals, such as Carrie Gillbreth from Westbound Communications

WORK-BASED LEARNING ACTIVITIES

• Career exploration project

• Defining the 4 P’s (Product, Price, Place & Promotion)

• Market research data collection methods

• Importance of identifying a target audience 

• SWOT Analysis

• The difference between a logo and a brand

• Introduction to basic graphic design concepts such as contrast, balance, negative space, etc.

CAREER READINESS

• Working with community partners on marketing campaigns

• Working with the Machining Pathway to market their CTSO.

COLLEGE CONNECTIONS

• Articulated with Valley College with BUSAD 103 – Marketing Principles

 

 

 Year 2:  Media, Marketing & Publications  

 

EXPERIENCES

• Guest Speakers from industry professionals, such as Carrie Gillbreth from Westbound Communications

• Students will create their own companies

WORK-BASED LEARNING ACTIVITIES

• Analyzing marketing trends

• Explain the importance and the role of business in society

• Evaluate governmental and trade regulations affecting business and marketing efforts

• Create print media for marketing and advertising purposes

• Evaluate economic problems and challenges

CAREER READINESS

• Working with community partners on marketing campaigns

• Working with the Machining Pathway to market their CTSO.

COLLEGE CONNECTIONS

• Trips to local colleges

• Possible dual enrollment and/or articulated courses with Valley College

 

 

 Year 3: Entrepreneurship 

 

EXPERIENCES

• Peer leader mentorship to Marketing 1 and 2 students

• Guest Speakers from industry professionals, such as Carrie Gillbreth from Westbound Communications

• Interactive notebooks

WORK-BASED LEARNING ACTIVITIES

• The development of a Minimum Viable Product (MVP)

• The creation of a Business Model Canvas (BMC)

• Designing business models

• Marketing Plan creation

• Accounting and record keeping

• Financing a startup

• Analyzing financial statements

CAREER READINESS

• Students will manage their own business

• Work with industry partners and community partners to create strategic marketing campaigns

• Working with the Machining Pathway to market their CTSO.

COLLEGE CONNECTIONS

• Plan to articulate with Valley College with BUSAD 105 – Small Business Management/ Entrepreneurship